Watch this free training to learn all about my signature program, the Digital Planner Academy®
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NOW IT’S YOUR CHANCE TO JOIN &BUILD YOUR DREAM BUSINESS
The Digital Planner Academy® Program
Your ticket to the online business of your dreams
A never-before-seen online program that gives you the complete roadmap you need to successfully build, grow, and scale your digital planner business without ever feeling overwhelmed.
Imagine effortlessly starting your dream digital stationery business tomorrow. Imagine designing a life you love.
Fast-track your business journey with a proven roadmap that supports you every step of the way so you never have to…
Second-guess your strategy
Hear crickets after a stationery collection launch
Wonder if you can really do this ever again
Digital Planner Academy® has provided me with so many amazing tools and new knowledge on what it takes to run a small business. I've received valuable personalized feedback on my Pinterest, marketing and have felt supported the moment I joined DPA.
It's given me more structure and confidence on how to continue to build and scale my business with easy-to-follow, bite-size modules I can rewatch when needed. I Absolutely recommend it!
– Pamela | lovemerkuri.com
Prior to joining the Digital Planner Academy®, I felt as if I was throwing spaghetti against the wall! I knew a little bit about a lot of things when it came to the online world, but nothing felt right.
I love the Digital Planner Academy®, it's worth the investment. Specifically, I'm receiving workbooks and critiques of my work that measure the progress that I make within each module and Shay's personal design eye which is invaluable. Shay had taken my style to another level with a bit of technique, encouragement and overall osmosis. I'm very happy.
– Brittany | Girl Boss Productivity & Time Management Niche
We bring together new & aspiring digital planner business owners to make the best decisions about launching and growing their online business.
The Pink Ink stems from a simple wish that most of us have - the desire for more time. Whether that’s time to scale your business, travel the world, or stay home with your kids, we help you build and sell the solutions your audience is craving.
✦ OUR VALUES ✦
Community - we place a high value on bringing together like-minded women so that together, we can all reach our goals
Creativity - we focus on creating unique solutions to our audience’s problems in ways that haven’t been seen before
Authenticity - because we value creative solutions, we encourage others to be themselves & not copy other creatives
Intentionality - to create solution-based products, we promote an intentional process that starts with a strategy
Are you tired of feeling like nothing is working?
You’ve been trying to build a digital stationery business all by yourself, but there doesn’t seem to be any light at the end of the tunnel
It seems like there’s no customized solution to your struggles specifically for digital planner business owners
You feel all alone as you’re making your way through the new world of entrepreneurship
I felt the same way, too.
I’M SHAY!
I know that a digital planner business holds huge potential if you want to make a living on your terms―doing what you love.
I started my digital planning business back in 2018 and spent months figuring out what works and what doesn’t for digital planner business owners.
That’s why I’ve supported 500+ aspiring business owners with the very business strategies, design hacks, and marketing techniques that took me years to refine and sold over 8,000 digital planners myself. These strategies and systems are what got me to where I am today.
These same strategies can help you…
✦ Launch your business strategically
✦ Make consistent sales without feeling overwhelmed
✦ Design and sell your first digital planner in just two weeks
Are you ready to build your thriving digital planner business without the overwhelm? We have just the thing for you!
The Digital Planner Academy® method is back and better than ever. This approach to your online business will…
✔ Help you take aligned action so you can spend time doing what you love
✔ Give you the strategies and systems you need to run your business with peace of mind
✔ Teach you the design skills you need to create a stunning digital planner
✔ Help you confidently create products you love in a niche you’re obsessed with
Now you can consistently make money doing what you love!
Thank you for creating this course. I had no idea what I wanted to do after leaving my career after 19 years. I bought one of your undated planners and found a strong love for creating just even with that. I've had some really creative ideas once I started designing. It feels so good to have such a purpose, and if I didn't find your course, I'm not sure I would have found it. It has really changed my life, Thank you, Shay
– Cara | Wellness Niche
With Digital Planner Academy®, you'll be able to…
Niche down and identify the perfect target audience for your business so you can create solution-based digital planning products
Spend time in our community to make genuine connections, get feedback, and ask your burning questions
Craft irresistible digital planners and stationery products that your audience falls in love with and keeps purchasing
Scale your digital planner business with traffic-building strategies that help you to connect with more and more potential customers
Design your sold-out collection that attracts the right people, conveys your signature process, and aligns with your values
Learn digital planner business skills from experts that have scaled their businesses so you can live a life you love
It's a life-changing program and I will be amazed by the amount of information. It gave me the motivation, the inspiration, and the resources to build my dream business!
I was an architect looking to escape 9-5, I decided to go traveling full time and start my own blog. My goal is to successfully launch a Digital planner business and become a reference for French speakers.
I highly recommend the Digital Planner Academy®, I love that this program!
– Alice Lima | Digital Nomad & Travel Niche
This is what we’ll use to build the business of your dreams…
Content
We’ve packed this program full of valuable content organized into six milestones with 100+ videos that will help you niche down, build, design, launch, automate, and scale your business without feeling overwhelmed
Critiques & Feedbacks
An opportunity to get a second eye on your work every two weeks and receive pre-recorded video feedback from The Pink Ink team with action steps that you can easily implement in your digital planner business
Monthly Calls
Monthly Q&A calls to give you an opportunity to get your Pinterest, marketing, and website traffic questions answered by the Pink Ink team. Bi-weekly coworking sessions help keep you motivated and accountable!
Weekly Check-ins
Our weekly progress check-ins give you the chance to share what you’re working on and what you need help with so we can track your progress throughout the program
Community App
We believe that our community will help you stay focused on learning without the noise of social media where you can RSVP to monthly calls, connect with others, and stay motivated!
Template Library
Our ever-growing template library is a collection of resources that have helped many new business owners launch and market with the help of content written and designed by experts
This program made a big impact on my designs and knowledge, inspired me a lot, and made me confident with launching my own products.
I was overwhelmed, didn't know how to make a digital planner from scratch, and wanted to get inspired. Also, I really like Shay's designs and I think she is very professional so I knew it would be a good idea to sign up for her courses. I launched my first digital planners and made my first stickers, and started selling them!
I would absolutely recommend the Digital Planner Academy® program. If you are on the fence about joining the Digital Planner Academy® program, don’t even think about it, just do it! It is SO WORTH IT!
– Yuval Hacohen | Productivity Niche
And this is how we’ll do it in…
SIX MILESTONES TO EASILY TRACK & MAKE PROGRESS
01. Discover
Discover your perfect niche and start building your business
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Discover your perfect niche and build your business vision
Time to research and validate your chosen niche. Together we’ll dive into possible target markets, their pain points, and how these determine the foundations of your business. You’ll be able to...
Establish your business within a winning niche to become the go-to digital planner business
Have confidence that your products resonate with your audience because you have a solid business foundation
Map out your first collection with an intentional customer journey and pricing strategy based on market research
→ After this milestone, you’ll walk away with confidence knowing that you’ve selected a niche that resonates with you and your zone of genius, totally excited to move to the next milestone with your new customer journey, product collection plan, and pricing strategy!
04. Launch
Build excitement for your launch and release your products
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Launch your business & first collection with excitement
The time is finally here! You’re all ready to launch your Etsy shop and see the sales rolling in. But there’s so much more to it than that - what sales should you run? How are you going to get people to your shop? We’re going to answer every question in this milestone. You’ll be able to...
Market your business on a variety of platforms based on what works best for you
Create a launch plan that’s exciting instead of draining
Finally, launch your business successfully and watch the sales start rolling in
→ After this milestone, you’ll have a personal launch plan that you can reuse at every product launch. You’ll have the backing of graphic designers, copywriters, and Pinterest managers to reassure you that everything is perfect so you can launch successfully!
02. Design
Build your stunning brand and design your sold-out collection
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Design your sold-out collection & start building your brand
Let’s get creative! Dive into step-by-step video lessons that teach you how to design each product, even if you’re new to graphic design. This module holds all the tools you need to design the planners, notebooks, stickers, journals, flashcards, inserts, and workbooks of your customers’ dreams. You’ll be able to...
Create a design process that excites you as your build your digital products
Build a stunning visual identity for your business and signature collection
Design all sorts of digital planning products to fulfill all your customer’s needs
→ After this milestone, your business will be visually ready to share with others and your first collection will have been created. It’s time to celebrate!
05. Automate
Build intuitive systems and put your business on autopilot
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Automate with intuitive systems that put your business on autopilot
You’ve launched successfully, but it’s still our goal to make sure you’re living a life you love without stress and overwhelm, which is why we’ve dedicated an entire milestone to helping you automate your business and save even more time. You’ll be able to...
Sit back and relax as you watch your business work for you with expertly-crafted resources that keep your audience engaged and ready to buy with social media captions, email nurture sequences, and launch plans for all your marketing platforms
Create a daily routine where you can choose to do the work you love and put systems in place that do the rest for you
Organize the backend of your business with Notion and Airtable templates so you can use a project management system that makes your life so much easier
→ After this milestone, you’ll be able to take a deep breath and relax, knowing that most of your marketing has been put on autopilot and you have a complete plan of action for the next 90 days.
03. Package
Package your products for sale and open your online shop
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Package your products & prepare to open your online shop
Next up, we’ll explore how to show off your latest creations with stunning mockups. Learn what it takes to create stunning listing images, click-worthy mockups, and plan-with-me videos. You’ll be able to...
Master the technical side of things so that you be fully prepared to launch and sell your first digital planner
Set up a stunning Etsy shop to house your products and keep customers engaged
Take beautiful photos and create gorgeous mockups to show off your one-of-a-kind products
→ After this milestone, you’ll have the know-how to create stunning images and plan-with-with-me videos for your digital products that sell like hotcakes. You’ll be one step closer to launching your online shop!
06. Scale
Take your business to the next level with advanced strategies
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Scale with advanced strategies to increase your success & income
Continue growing and elevating your business by increasing efficiency, website traffic, and sales so that your biggest dreams can become reality. This is what we call scaling, and it’s what we’re focusing on in the very last milestone of Digital Planner Academy. You’ll be able to:
Set your business up for success and growth, year after year
Diversify your income to make even more money by selling editable collections and offering custom planner design services to high-end clients
Build a close-knit team that helps you grow and refine your business
Scale your business with the help of interactive quizzes and Pinterest ads to reach more potential customers
→ After this milestone, you’ll be prepared with all the tools you need to take your business to the next level with strategies, templates, and services that help you grow.
Building a business you love that consistently brings you four figures or more a month without feeling stressed and overwhelmed is possible!
Our program alumni all say one thing - that Digital Planner Academy® is life-changing.
You’ll walk away feeling motivated and inspired to build an amazing business that gives you purpose! Our signature program is so comprehensive, you’ll never feel lost or have to take another digital planner business course again.
Go from overwhelmed to energized with your dream online business in just a few weeks!
This is the perfect program for you if…
You’re looking for personalized support through every step of growing your new business
Learn the marketing strategies you need to promote and sell your digital products so you can earn passive income
Want to learn all the design skills you need to turn your own signature method into a best-selling digital planner
You’re a mom, teacher, coach, service provider, and other aspiring business owners who want to start or scale their business
This is not the right program for you if…
You’re looking to start a service-based business or sell physical products
You’re not looking to sell your planners
You want a quick fix to make more money in your business overnight
You aren’t ready to commit some of your time each week to progress through the course content
If you’re looking to get a custom planner designed for you rather than learn how to build a business doing it yourself
I’m a full-time mother and homeschool our child with autism and expecting two new - a girl and a boy! I was looking for an extra way to earn income from home as well as something to keep me occupied during the day that was mine, which is why I enrolled in Digital Planner Academy®.
Thanks to the Digital Planner Academy® by Shay, The Pink Ink - I have 3 digital planners that I’m launching in the next week! I would definitely highly recommend this program to anyone that is looking to start a planner business and wants to be guided every step of the way for an easy and unstressed journey!
– Zoë Anderson-Ross | Digital Artist & productivity Niche
But maybe you’re thinking…
“I don’t have the time”
We give you tools to use right away so that if you’re short on time but still want to launch a successful shop. DPA program gives you access to 39 editable templates that you can customize and sell with only a few hours of preparation instead of days!
“This is a lot of money”
Think of it as an investment into the future of your business, into your success and goals! It’s not just money spent on a Starbucks latte, it’s helping you get one step closer to your dream life when you apply all that you learn in Digital Planner Academy
“I’m not sure I’m ready”
A key to being a successful entrepreneur is just starting, despite any hesitation you feel. When you have the right tools and an encouraging community to help you, you can start building a successful business, even if you do have doubts!
Digital Planner Academy® won’t just teach you to design a pretty planner!
There’s so much more to running a profitable business than just bringing your best-selling idea to life. With DPA, you don’t have to do it alone! The PinkInk Team will be here to guide you through all things design, marketing, and copywriting through video lessons, live calls, and the opportunity to submit your work for review. It might seem like a lot of work, but think about it this way…
Design Skills
How much would it cost for you to hire a digital planner designer that can design both a visually stunning yet totally functional planner?
There aren’t that many digital planner designers to begin with, but finding one with the right mix of skills can be even more difficult.
It’s going to take lots of time to find that right person, then you’re going to pay thousands for them to design and build your planner.
Cost of a digital planner designer: $3000+
Marketing Strategies
But wait! Once you have a custom designed digital planner, you need to make sure you can sell it! So how much would it cost to hire a marketing strategist?
You need a marketing strategist experienced in passive income and digital products, then you need to make sure they can use all the platforms you’ll be marketing on, such as Instagram, Pinterest, TikTok, SEO, and email marketing, that’s a lot of work!
Cost of a marketing strategist:
$3000+
Copywriter
Now that you have everything designed and a strategy to make sure it sells, you need to write content that convinces people to buy your products.
This means hiring a copywriter for your sales page, compelling product descriptions, social media captions, and email sequences. Even brand message to identify the right voice for your business. So how much is all of this work going to cost?
Cost of a copywriter:
$3000+
That’s nearly a five-figure investment into your business!
But what if you could learn how to do all of this yourself? We’re not talking about just your average advice, but strategies and templates that have been adapted and proven to work for digital planner business owners. You need all of these skills for a profitable business! These costs don’t even include social media managers, virtual assistants to set up your shop, and consultation services for all the other areas of your business that we aren’t experts at.
Digital Planner Academy® will teach you all these skills and provide you with the opportunity to submit your work to The PinkInk Team where you’ll get custom advice from a professional designer, marketing strategist, and copywriter.
Learn how to design a stunning digital planner
WITH THE HELP OF PRE-MADE TEMPLATES AND DESIGNER SKILLS TRAININGS
Use templates to launch quickly
Our template library has all the resources you need to build digital planners, notebooks, notepads, journals, workbooks, stickers, flashcards, inserts, and additional elements without having to start with a blank screen so you can launch quickly and build your online shop in just a few days!
Start designing from scratch
Learn how to use Affinity Publisher, Affinity Designer, Apple Keynote, and Procreate for your digital stationery business to design a best-selling planner. We’ve dedicated an entire module to designing solution-based products to help you build the best business you can have!
Bonuses!
We’ve packed the Digital Planner Academy® program full of priceless resources, courses for you not just start in the right path, but also scale and diversity your income with ease.
Scroll through and read about our free bonuses worth over $1,500!
Introducing our all-new Community App
We’re thrilled to share with you one of the newest additions to Digital Planner Academy, our community app that you’ll receive free access to when you enroll in the program. This is the exclusive place to get feedback from Shay, The PinkInk team, and fellow students. You can access it on your mobile device or through the web! We are sharing everything from challenges and digital stationery trends to tips for your business and the latest updates in the digital planning world. You’ll be able to RSVP to co-working sessions, chat with community members, and access the replays of our live events. Sounds too good to miss, right?
Are you wondering how much money you can make from selling digital stationery?
✨ Let’s talk numbers ✨
Using the calculator on the right, select between 3 options of your product price points.
Move the slides to how many you want to sell.
Find out how much money you can start making per month!
Disclaimer: this is an estimated and for reference only! Price and earning will vary from person to person, business to business, and niche to niche.
I have created two digital planners since I've completed the course. I'm extremely excited to launch them. I've watched countless Youtube videos and no one can teach like you! Thank you so much. Everything was perfect.
– Raina
The digital planner academy helped me get started with learning how to create digital planners. I have created multiple flashcards and notebooks and have made most of the money for the course back in profit. Thank you!
– Leah
Join Digital Planner Academy® today!
I packed over $18,147 of value into this program But, you can get it today for just…
Lifetime access to the Digital Planner Academy® program curriculum
Lifetime access to template library
6-month access to our private community
6-month access to high-touch support with Shay & The Pink Ink® Team includes biweekly critiques, monthly live Q&A sessions, and biweekly co-working sessions.
6-month access to exclusive DPA+ bonus courses! Including Flodesk Course (value $49), how to Sell Custom Digital Planners (value $149), Scale with Quizzes (value $299), and live monthly marketing training (value $300+)
PAY IN FULL BONUS:
Scale With Airtable (value $149)
Custom Stationery SEO Shop (value $175)
FAST ACTION BONUS:
1 Digital Planner Kit of your choice (value $297)
1 Add-on Template pack of your choice (value $75)
1 Graphic Pack of your choice (value $55)
1 Brand pack of your choice (value $55)
DPA Plus
$3997 $2997
Or 6 monthly payments of $597
Lifetime access to the Digital Planner Academy® program curriculum
Lifetime access to template library
3-month access to our private community
6-month access to high-touch support with Shay & The Pink Ink® Team includes biweekly critiques, monthly live Q&A sessions, and biweekly co-working sessions.
6-month access to exclusive DPA+ bonus courses! Including Flodesk Course (value $49), how to Sell Custom Digital Planners (value $149), Scale with Quizzes (value $299), and live monthly marketing training (value $300+)
PAY IN FULL BONUS:
Scale With Airtable (value $149)
Custom Stationery SEO Shop (value $175)
FAST ACTION BONUS:
1 Digital Planner Kit of your choice (value $297)
1 Add-on Template pack of your choice (value $75)
1 Graphic Pack of your choice (value $55)
1 Brand pack of your choice (value $55)
DPA Self Study
$1597 $1297
Or 3 monthly payments of $497
Please note: all sales are final. Only enroll if you're ready to go all in!
You're pretty much sold, but you have some questions that need answering?
Let's do this...
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Digital Planner Academy® is our signature program that helps you start your digital planner business with the strategies and community you need to set yourself on the path to success. From the beginning, we’ll help you choose your niche, set up an Etsy shop, and start marketing your business. We’ll be there to guide you as you grow your business to launch new collections, diversify your income, build a team, and scale to success.
We offer two tiers - DPA+ comes with a 6-month support package that includes exclusive access to Shay and The Pink Ink team to offer customized expert advice and practical assistance. The self-study version of the program gives you unlimited access to the 6 milestones and their content, along with our template library so you can reflect on the program curriculum during each stage of your business.
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With Digital Planner Academy®, you get lifetime access to…
90+ pre-recorded videos that are organized into six milestones
Ever-growing template library for editable product mockups and swipe files
6-month access to Community app to receive support for Plus tier and 3-month access to Community app for Self-study tier.
If you join DPA+, you’ll get six months of high-touch support to receive personalized feedback on your work and business along with exclusive courses, bonuses, monthly Q&A calls, and biweekly coworking sessions.
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Absolutely!
We’ve created these templates exactly to help you do that. In fact, we highly encourage it. Our creative, pre-made templates are editable and easy to use so you can effortlessly design your own stunning planners and organize your pages – in just minutes! You’ll also have access to done-for-you planner elements which are also fully editable, so you can simply copy and customize as much as you want.
Our pre-made templates will streamline your design process, and save you a huge amount of time and effort. Get ready to be inspired - it’s truly a game-changer!
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First and foremost, you need passion! You also need to set aside time each week to work through each milestone and implement what you’re learning into your business.
Now if we’re talking tech - you’ll primarily need a connection to the internet, a design program (we recommend Apple Keynote or Affinity Publisher), and Procreate on the iPad. You’ll probably also want a notebook or planner of your own to take notes as well!
Here’s a breakdown:
To design planners, notebooks, notepads, flashcards, and inserts. You’ll need either Apple Keynote, Affinity Publisher, or Microsoft PowerPoint
To design **Stickers and patterns, you’ll need** either Procreate app (iPad only) or Adobe Illustrator
We do provide training on the following program:
Apple Keynote
Affinity Publisher
Procreate app
Affinity Designer
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Definitely!
This program was actually created specifically for aspiring and new digital planner business owners. We start at the very beginning and talk about everything from choosing who you want to create products for, how people are going to discover your business, and how you’re going to price your products. We cover everything from building your business foundations to automating and scaling your business once you’ve successfully launched and started selling your digital planners.
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Yes! We will help you analyze what you’re doing right now and what we can do to help you get more sales. If you’re on the DPA+ tier, together we’ll create a personalized launch plan and customer journey so that you can specifically identify who you want to look at your products, where you can find them, and how you can convince them to buy from you.
If you’re on the DPA self-phased tier, you’ll have access to done-for-you marketing plans, to tweak and apply to your business.
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If you're on the DPA+ tier, you get access to monthly live Q& A sessions hosted by The Pink Ink Team member who is a marketing expert and Pinterest strategist. Ask anything related to the program content you’re working through right now or how to market your business successfully. All the calls are recorded so you can watch the reply if you can't attend the sessions live and you can pre-submit questions if you’re going to miss the call but will watch the recording.
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Pre-recorded critiques give you the opportunity to submit your work to be reviewed by experts, get your questions answered, and provide you with an action step plan to move forward in your business. The critiques will come in pre-recorded video and action steps.
The Pink Ink team is equipped and ready to help you in anything related to design, copywriting, sales pages, email marketing, Pinterest, Pinterest ads, marketing, SEO, building traffic, launch plan, marketing funnels, and more! You'll access the brains that helped scale The Pink Ink brand into a 6-figure business. You'll have the chance to submit 4 pieces of work each month but can ask unlimited questions through our app at any time.
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These are 90 minutes sessions facilitated by The Pink Ink Team following the Pomodoro technique - 25 minutes working followed by a 5-minute break. You'll get the chance to RSVP and get notifications through our app.
You can tune in from the web or use our community app on your iPad, tablet, or phone. If you missed it, don’t worry! We'll have the recording up within 24 hours so you can tune in at any time. You can attend 2 calls a month in two different time zones to accommodate all students.
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Your access to DPA+ support will expire. You’ll have lifetime access to the DPA 6 milestone curriculum & the ever-growing template library but the benefits of DPA+ will no longer continue.
If you wish to continue growing with the benefits of DPA+, you can re-join with the special reduced price for 3-month or 6-months.
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Yes, if you are a current DPA member, you can upgrade to DPA plus. If you decide to upgrade during your first month of enrollment, we credit your enrollment fee into the DPA Plus.
just reach out to us, and we will send you a private link to upgrade and get instant access to all DPA plus materials and events.If you're going to sign up to DPA self-study tiers and have plans to upgrade to the Plus tier, we want you to know that you can join us at any time, email us when you're ready!
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When you enroll in DPA+, Shay will be reviewing your work throughout your 6-month journey with us. Shay will check in with you weekly through our community app to keep you accountable as well as provide you with monthly stationery trends, inspiration, and prompts.
Regardless of which version of the program you choose, Shay will check on the online community at least 3 times a week and answer any of your questions related to design, business, marketing, or Etsy!
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It's a private community that can be accessed through the web or an app.
During your 6-month access if on DPA+ tier or 3-month access to self-study tier to Community App, you'll have an opportunity to seek support in private form settings from Shay, The Pink Ink team, and all DPA students. You'll have your own profile to share your social media links, websites, and your Etsy shop.
This is a place where you can access like-minded people to share the same passion and work the same dream business. We divided our community into multiple spaces that help you through weekly check-ins, monthly prompts, and quarterly challenges to assist you in every aspect of your digital planner business.
If you are a DPA+ student, you'll have access to extra space where you can submit your work for review, RSVP to our monthly Q & A and bi-weekly virtual co-working sessions hosted by The Pink Ink Team.
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We do not offer refunds on Digital Planner Academy®. We truly want to help our students and believe what we’ve written on our program page. We want you to be confident in your choice to join Digital Planner Academy! Do what feels right for you.
If you’re not sure whether this is the right investment for you, you can fill out our application and talk with our team about the decision or get in touch with us directly via the chat with any questions you have.
You’re welcome to apply to join Digital Planner Academy® at any time, so whenever you feel ready, we invite you to get in touch!